The camera graphic in this logo is a simple flat two color design. The distinction of the circular mark at the lens is an artifact that emphasizes motion, the turning of the lens, and light. The distinction the artifact has both in color and in terms of being a round object in a sea of hard lines is similar to an object being in focus through a viewfinder. Your eye starts with the camera then travels at the same level to the right to read the name of the company.
